5. Business narrative
5.1 Global Retail - a real business
Global Retail is a real company. We have changed its name and the reporting periods.
When looking at financial information, you need to understand how reporting periods work...
When looking at financial information, you need to understand how reporting periods work...
5.2 Highlight the story
Linking the BaSIS Framework concepts to the financial statements...
5.3 Tell the story
The 'business narrative' is a macro-level financial story about a business. The same process can be used for the balance sheet and income statement of any business. It gives a high-level understanding of the business and provides a 'launching pad' for a more detailed analysis as required.